Thank you for taking the time to review my portfolio! I’m Faye, a dedicated freelance content and copywriter passionate about crafting words that captivate, inspire, and drive results. With five years of experience in writing for diverse industries, I specialise in creating content that not only tells stories but also achieves strategic goals—whether it’s boosting engagement, driving conversions, or building brand loyalty.
From SEO-optimised blog posts and articles to website copy, social media campaigns, and email marketing, my expertise lies in understanding audiences and delivering tailored messaging that resonates. I combine creativity with research-driven insights to ensure every piece is not just well-written but also effective.
Please explore examples of my work below, and let’s connect to discuss how I can help bring your vision to life through the power of words!
[email protected] | 07973688565
Task Description:
Authored an in-depth article for The Patent Lawyer Magazine analyzing the EPO’s Women Inventors Report. The piece evaluated key findings and explored the gender disparity in patenting through an insightful interview with Ilja Rudyk, Senior Economist at the EPO. Delivered a well-researched narrative, blending data analysis with actionable discussions for improvement.
Client Outcome:
Strengthened industry awareness on gender disparity, sparked constructive dialogue, and positioned the magazine as a platform for impactful thought leadership.
Client: EPO, article published in The Patent Lawyer Jan/Feb 2023
Task Description:
Crafted a vibrant and engaging short-form article for Fabulous magazine, spotlighting SugarSin’s (a sweet shop) unique personality and nostalgic charm. Focused on playful storytelling and relatable concepts, ensuring the content resonated with the magazine’s lifestyle-focused readership. Delivered a polished piece tailored to the publication’s format and editorial voice.
Client Outcome:
Increased brand awareness while positioning the sweet shop as a must-visit destination for Fabulous magazine readers.
Client: SugarSin
Task Description:
Produced a series of blog posts tailored to the client’s niche, focusing on actionable tips, thought leadership, and trending topics. Each post was optimised for readability, SEO, and audience engagement, driving traffic and fostering customer trust. Delivered content on schedule and adapted tone to fit the brand’s personality.
Client Outcome:
Boosted blog engagement metrics, increased social shares, and supported the client’s content marketing goals by attracting a loyal readership.
Examples:
Designer Sunglasses for 2023 and Beyond
Epicurean Delights: Fine Dining in Europe by Superyacht
Task Description:
Developed concise and persuasive website copy for key pages, including the homepage, services, and about sections. Focused on clear messaging, compelling calls-to-action, and aligning the tone with the client’s branding. Designed copy to convert visitors into leads while delivering an intuitive and engaging user experience.
Client Outcomes:
Increased user retention and conversions, resulting in a measurable boost in leads and a more cohesive online brand presence.
Clients: PrivatSea; Clay Shooting Deal; Sara Roberts Creative
Task Description:
Crafted memorable and impactful advertising taglines for Garnier’s OOH campaign, capturing their unique selling points in a few powerful words. Collaborated closely with the client to ensure the messaging resonated with their audience while aligning with campaign goals and brand values.
Client Outcome:
Supported brand identity in a cohesive campaign.
Task Description:
Created attention-grabbing and shareable social media posts for various platforms, tailoring the tone and style to each channel’s audience. Delivered a mix of promotional, educational, and interactive content that aligned with the client’s marketing strategy, fostering community engagement and growing their online presence.
Client Outcomes:
Increased follower growth, improved engagement rates, and elevated the client’s social media presence across multiple platforms.
Clients: SugarSin, Mr Stanely’s, Stored, and others.
Task Description:
Created copy for a series of newsletters and press releases to nurture leads and engage subscribers. Content included promotions, updates, and personalised messages, with attention to compelling subject lines and calls-to-action.
Client Outcome:
Enhanced email engagement metrics, strengthened customer loyalty, and boosted sales from targeted promotions within the newsletter campaigns.
Task Description:
Conceptualised and wrote a sleek marketing brochure showcasing the client’s offerings, benefits, and unique value proposition. Collaborated with the designer to ensure compelling visuals complemented the copy. Delivered an engaging, persuasive brochure tailored for both digital and print formats, designed to leave a lasting impression.
Client Outcome:
A versatile marketing tool to drive awareness and support sales efforts.
Task Description:
Researched and wrote an in-depth article tailored to address the pain points of the client’s target audience. The content balanced technical details and storytelling to educate and engage readers in an overly promotional but non-advertorial manner. Delivered a polished and professional article aligned with the client’s objectives while remaining suitable for the print publication in which it was published.
Client Outcome:
Positioned the client as an authoritative voice within their industry, enhanced audience engagement and strengthened brand credibility, with the article becoming a standout feature in the print publication as cover story.
Client: iPify, article published in The Patent Lawyer March/April 2024
[email protected] | 07973688565
